EMERGENCY STRATEGY SESSION! Learn How To Make Your Restaurant Recession-Proof Two Noted Restaurant Consultants Will Help You Design and Implement a Plan To Prosper In The Tough Times That Lie Ahead. Have You Been Following The News? It Isn’t Pretty ...
There may be a recession coming, but you don’t have to participate. It’s your business and your choice.
We Are About To Get Hit By A Perfect Storm! We’ve seen catastrophic fires in California, floods in the Northwest, extended drought in the Southeast, $100 a barrel oil, escalating prices, minimum wage hikes, a job slump, unpopular and costly wars in Iraq and Afghanistan, massive deficit spending, sword-rattling threats against Iran, the real estate market is in freefall, our currency is tanking ... and it's an election year! ... And The Worst is Yet to Come Are these events going to cost you money? You bet they are ... but they may not be the worst of it. Virtually all the experts predict ominous economic times ahead. For months, the media has been reporting that America is very near a recession. Many say we are already there. Whether or not the economy meets the technical definition of a recession is irrelevant. The public is getting scared and starting to cut back on spending, so the effect on your business is exactly the same. The normally stable foodservice industry is feeling the pinch already. A national survey revealed that 30% of the public said they would reduce spending on restaurant meals as a way to cope with a recession. Nation's Restaurant News recently reported that traffic is trending downward in restaurants across the country as consumers re-prioritize their spending habits. Even the customer counts at Starbucks’s are declining! You can use the collapsing economy to as a convenient excuse to explain your own sales declines, but excuses won’t pay the bills ... and you know what will eventually happen if the bills don’t get paid. The sad truth is that the "R" word too often leads to the "B" word ... and you definitely don't want to go there. We believe that many in the hospitality industry are on the brink of a major emergency. This is Code Red. There’s panic in the streets, sirens are wailing, the wagons are circling, people are hoarding money, the faint of heart are leaping out of windows (or perhaps they are being pushed!) and there is blood in the water. "I’m mad a hell and I’m not going to take it any more!" This famous line from the movie "Network" is really the key to changing your fortunes and making something good out of something bad. You can’t afford to stick your head in the sand and think that the sharks are going to eat someone else. They are coming for you! To survive, don’t get scared. Get angry ... and then get busy! If you are as smart as we think, you already see the handwriting on the wall. You know it’s time to put your restaurant on high alert and take some serious, focused action to recession-proof your restaurant -- RIGHT NOW -- before the sharks move in for the kill. The feeding frenzy won’t be pretty, but that’s life in a down economy. The months ahead could easily be the most critical period of your professional life. It is clearly "Do Or Die" time. If you doubt that, just read a newspaper or watch any TV newscast. The consensus of the experts is that the next twelve months are going to be nasty ... and the downturn could last even longer than what we experienced after 9/11. As if all this wasn’t enough reason to put a solid plan in place, the major chains expect to snatch another big chunk of the dwindling dining market right out from under you. Chains are under the gun, too. Many are so highly leveraged that any prolonged drop in cash flow could pull them under. With the whole corporation on the line, you can bet they’ll fight like a wounded mother bear defending her cubs ... and they won’t fight politely. It’s Not Over Until the Fat Lady Sings Fortunately there is still a brief window of opportunity before it all really hits the fan. You have just enough time to regroup, re-think, make an action plan and put the major pieces in play before the bottom drops out ... but there’s not a minute to waste. That’s why we put together an EMERGENCY STRATEGY SESSION at the Mall of America in Minneapolis on March 9-10. In these two days we will help you understand -- and ultimately implement -- the adjustments necessary to protect your market share. We will show you how you can actually be MORE PROFITABLE during an economic downturn ... while your competitors have to struggle to keep their heads above water. We will help you learn what you need to know and we will make sure you know what to do. We can even provide the support network you need to do it! Be More Profitable in a Bad Economy? That's Madness! The idea that your business can improve while everyone else is going in the tank may sound crazy to you. That's
why we call this event MARCH MARKETING MADNESS. For two intense days we will share all our best ideas and marketing secrets with a small
group of impatient independent restaurateurs and give them an unfair advantage in the market.
Coupons Can't Save You We can already predict that most independents (and many chains for that matter) will make discounting their main survival strategy when things get tight. They will hope that cutting prices will keep them on life support, but it is at best just a knee-jerk response. All coupons will do is bite into already slim profit margins and forever compromise the credibility of your price structure. Discounts are not a lifeline, they are the kiss of death. Worse yet they are like a drug habit. Once you start it is almost impossible to stop. There are better ways to survive -- even prosper -- in tough times. MARCH MARKETING MADNESS will show you how to defy the odds and come out ahead. Even if the economy remains vibrant, the ideas we will share can enhance your market position and put more money in your pocket. Can we guarantee the results? Of course not. Are there risks involved? Absolutely ... but this is when entrepreneurs really earn their stripes. On some level you already know that your most dangerous move is to do nothing at all. No one ever achieved greatness by playing it safe. That is true in life and it is equally true in the restaurant business. Medals are not for the timid. So ... will you take your chances with a fickle economy and frightened patrons ... or would you rather have a plan to PROSPER while your competitors PANIC? The Universe Only Rewards Action Realistically, many of the adjustments you need to make to become recession-proof cannot be put in place
overnight. So the hard question is this: Once you have the ideas, will you actually implement
them? Only 56 People Will Get This Unfair Advantage We will meet in the Corporate Conference Facility at the world famous Mall of America in Minneapolis. Because space in the room is limited, so are the number of people who can attend this one-of-a-kind program. In fact, only 56 people can attend MARCH MARKETING MADNESS -- that could be as few as 30 restaurants. Will you be one of the lucky few? If you are, we will help you see how to make your business virtually recession-proof and lock in the loyalty of both your staff and guests so they will stick with you through the tough times ahead. But you must claim your space QUICKLY -- before the event fills up and you have to go on the waiting list. There is still plenty of time to figure out who will watch the store while you are gone, but very little time before the last seat is claimed. Can You Afford To Join Us? About now you may be wondering if you can afford to join us in Minneapolis for MARCH MARKETING MADNESS. The
truth is that it will cost you thousands of dollars NOT to attend ... but we are
sensitive to the pressure of budgets and cash flow. Logistics and Planning Our headquarters hotel is the Embassy Suites - Minneapolis Airport which has generously extended a rate of $129 a night. But our room block expires on February 16th. Click on the link above to claim your bunk before they raise the price back to $189+! We will meet from 9:00am to 5:00pm on Sunday, March 9 and from 9:00am to 3:00pm on Monday, March 10. Unless you live in the area, you should plan to arrive in Minneapolis on Saturday, March 8 ... and don't book a flight that leaves before 5:00pm on Monday or you will miss critical implementation information. If you miss it, you may have a more difficult time putting your new ideas into practice ... and you can't make any money with ideas you don't apply. The Embassy Suites operates shuttle vans to the MInneapolis airport and to the Mall of America. You can also catch a train at the Mall that will take you directly to the airport on Monday, so if you are arriving by air, you can easily get where you need to go without renting a car. If you choose to stay somewhere other than the Embassy Suites, be sure to let us know so we can tell you how to get into the Mall in the morning and where to find the MOA Conference Facility. "Tell Me Again Why I Should Attend ..." If you have to ask that question, PLEASE DON’T REGISTER! Face it. The bottom is about to fall out of business as you know it. When it happens, you will be forced to make some changes whether you want to or not. How quickly you can make those changes? Will you even know which changes to make? As the sharks begin circling and the ship starts taking on water, all eyes will turn to you. Your staff will be looking for leadership and direction. Your competitors will be looking for weaknesses they can exploit. Your family, lenders and investors will be looking for reassurance that everything will be alright financially. Without a plan that has been well thought-out in advance, how will you demonstrate your command of the situation? He who hesitates becomes road-kill. The Sky Is Falling ... But Not For Everyone The economic news isn't getting any better. Many -- perhaps even most -- operators will ignore the warnings and take a beating while others in the same market will ride it out and hardly notice anything different. The skills you will learn in Minneapolis will help you enter the coming downturn with confidence ... and will help take the dread out of the slowdowns that are sure to appear in the future. You have probably guessed that many of the things we will cover in Minneapolis are programs you could have (and probably should have) been doing all along -- you just had no real incentive to implement. Well, that incentive is certainly rearing its ugly head now. If you have the courage to do what needs to be done, you will make the next several years much less stressful ... and much more profitable.So that's what we have in mind. We are excited to be able to respond to the fear of recession so quickly and we know you will find MARCH MARKETING MADNESS to be an enlightening (and profitable) two days. But we are serious about the space limitations. Don't waste any more time -- REGISTER TODAY!
Bill Marvin
Joel Cohen Copyright 2008 by William Marvin and Joel Cohen, all rights reserved |
