March Madness - 2010 Registration

2010 Registration

You can sign up for individual programs at $39 each, but your best deal is clearly a series pass to all four sessions for just $99. Obviously if you sign up for the series, that covers all four sessions and there is nothing else you need to do. If you want to sit in on only three sessions, you should also opt for the series ticket and save some money ... but you knew that.

No matter when you sign up you will never miss a session. We will record everything, post an online audio on the website and send you a link to download the recording in MP3 format. So even if you join us after the first program has already been completed, you can still get the notes and listen to the material.

Session #1 - Wednesday, February 10
Sales-Building 2010 - New Game, New Rules, New Opportunities
You can’t play to win if you don’t understand the game ... and the recession has shifted everything. In the new reality, what you thought you knew about sales-building no longer works like it used to. If you want to lay a solid foundation for a new decade of growth (Hint: you do!), you must start by understanding the new normal:

The important difference between what you want and what you need.
Why being the best isn’t enough and where you should be focusing your energy.
How to make more when people are spending less.
Why no silver bullet can save you if you don’t start thinking in a new way.
Why the things that drive people are as important as those that draw them in.

Session #2 - Wednesday, February 24
True or False: The Best Way To Build Sales Is To Stop Marketing
Many independent operators the money will roll in if they offer a bigger discount or pitch well enough and often enough. This approach is expensive, ineffective and seldom attracts the right clientele. In the end, guests come back because they WANT to ... because you have become their favorite restaurant. In this session we’ll suggest a more effective plan to build sales in the new decade.

Why continued connection is more powerful than endless marketing hype.
The power of being the mayor of your neighborhood.
When ... and how ... to handle comps.
A great source of new business that is off your competitor’s radar.
How to connect with your guests inside the restaurant and in the neighborhood.

Session #3 - Wednesday, March 10
The Hospitality Imperative: It’s About People, Stupid!
Many speak of service and hospitality in the same breath, but they are actually quite different. Service is about execution, hospitality is about embracing. You can readily recognize hospitality when you experience it ... but can you define it? If not, how can you train it? (Hint: you can’t!) Today we will share insights into how you can, in fact, infuse your operation with the magnetic spirit of hospitality ... if you have the courage. You will start to understand:

What really makes people tick.
Why hospitality can’t come from what you teach (but what and why you teach is important).
How to bring out the innate hospitality in your staff.
How to recognize and hire hospitable people.
Low cost/no cost sales-building ideas your staff can easily implement.

Session #4 - Wednesday, March 24
Getting It In Gear: What To Do From Here
In this final session, we’ll help you figure out what direction you should be heading and how to develop an action plan that will help you stay on course. We will share proven secrets that will help you put more money on the top (and bottom) line and open your eyes to the realities of re-positioning yourself for growth in the new reality.

How to make a no-nonsense sales-building plan for your business.
Ten easy-to-implement promotions that will WOW your guests.
How to easily capture a target group that's worth hundreds of thousands of dollars.
How to collect and segment databases for email and sms text messaging.
Why the smartest way to capitalize on social media may be just not to do it.