The Amazing Mall of America

We will meet -- not in a hotel meeting room -- but in the retail marketing capital of the US: the famous Mall Of America in Minneapolis.

The Mall of America (MOA) is the largest retail gathering of stores under one roof in the United States -- 520 to be exact plus 86 restaurants/specialty food outlets ... and they are expanding! We will meet in the MOA's Corporate Conference Facility, so everything you need to see will be indoors -- warm and within walking distance.

We chose the Mall of America because we want a hands-on, real-world, learn-to-see-it-for-yourself event rather than a more typical sit-there-while-someone-talks-at-you seminar presentation. Here is what meeting at MOA will allow you to do:

• You will see how the major retailers and restaurant chains are differentiating themselves from the competition ... when the competition is under the same roof. One other interesting marketing fact: to be accepted as a tenant in the Mall of America, the restaurants had to show how they were going to present themselves differently than they were doing in any other location.
  
• You will discover what the MOA merchants are doing to stand out, increase their business and market their products to new and existing customers.
  
• You will figure out what programs they have in effect to build repeat patronage and maintain customer loyalty.
  
• You will start to think like a marketer and "suddenly" find that you can tap into an endless source of timely promotions and sales-building tricks.
  
• You will learn more by seeing and doing than by sitting and listening. We will send you on a "field trip" around the mall to help you discover how to apply the experience of others toward building your own restaurant sales ... for life.

Yes, March Marketing Madness in Minneapolis will be unlike any other restaurant learning event you have ever attended -- even if you were part of our Birthday Bash event at MOA last November. In a few important ways, however, it will be just the same as our previous events.

• Your time won't be taken up by third party vendors who pretend to be experts in your business just to get more of your money.
  
• You won't hear us prescribe constant discounting programs.
  
• You won't be bombarded with testimonials claiming huge sales increases that bring nothing to the bottom line.
  
• You won't get fed a diet of knee-jerk programs intended to achieve short term goals at the expense of long term profits or guest patronage.

What you WILL get is real, pure, honest restaurant marketing ideas that work, that will give your guests what they want, that will help you achieve your long-time goals and that will maintain your restaurant business profitably over the long term no matter what the economic conditions.